Opodo and travel information provider Lonely Planet have formed a co-branded partnership to launch a new facility which will enable travellers to book flights and accommodation online at LonelyPlanet.com.Lonely Planet is complementing its offering of travel information,
Neil Mott, UK Country Manager at Opodo commented, “Lonely Planet are renowned the world over for providing independent, honest and accurate travel information and its’ customer base is a perfect match for Opodo’s target audience. This agreement provides Lonely Planet customers with the facility to fulfil their flight and hotel needs in one place, whilst at the same time generating bookings for Opodo.”
The page, www.lonelyplanet.com/travel_services
enables Lonely.Planet.com’s visitors to research their chosen destination before continuing through to booking their trip with Opodo in one easy step - with no need to leave the Lonely Planet site. The co-branded page will appear to all customers searching for flights or hotels where they have selected departures from Europe.
The initial two week trial of the UK site proved so successful that the partnership has now been extended to incorporate the French and German markets.