Emirates is proud to announce
the extension of its relationship with Godolphin. The agreement, signed
between Emirates Airline and Godolphin, is a multi-million dollar deal which
will see the Dubai-based airline sponsor the Godolphin stable for the next
five years.Emirates has been supporting the internationally acclaimed Godolphin
operation for several years and this deal sees the airline extend its
previous contract signed in 2002. In that time Godolphin, like Emirates
itself, has achieved impressive growth and great success.
When Emirates first started its relationship with Godolphin, the stable had
some 60 horses in training in Dubai and Newmarket. Today that number is
closer to 350 and this rate of development represents an excellent
opportunity for international exposure for Emirates.
Emirates will benefit from the high profile of the stable with its ‘Fly
Emirates’ logo featuring on the silks worn by Godolphin’s jockeys as well as
grooms’ clothing and horse blankets. In addition, the ‘Fly Emirates’ logo
will also appear on Godolphin horseboxes in the UK at all of the meetings at
which the stable has runners.
Emirates believes that sports sponsorship is an excellent way of connecting
with its customers. Sheikh Ahmed bin Saeed Al-Maktoum, Emirates’ Chairman,
said: “Sports sponsorships provide an international platform that we use to
connect with our customers, sharing and supporting their interests and
passions. It also helps us promote Dubai in the international arena as a
premier business and tourist destination, as well as the 77 other cities
across our network.
“Horse racing, with its global appeal is a perfect vehicle for this and as
one of the world’s most successful racing stables, Godolphin reflects the
same ambitions as Emirates. There is obviously a great synergy between our
respective areas of excellence as we are both Dubai companies that have
achieved great international recognition.”
Godolphin racing manager Simon Crisford said: “Godolphin is delighted to
extend its association with Emirates. We have enjoyed working with Emirates
for the past few years and we are very pleased that the airline will
continue to share in any success Godolphin enjoys.
“Emirates has a wonderful portfolio of sports sponsorships and everyone at
Godolphin is very proud to be part of that. As a Dubai-based stable, it is
great for us to be sponsored by Dubai’s award-winning international
Having been established just 11 years, Godolphin has achieved unparalleled
success in international racing. It has always been associated with the best
horses and jockeys, with Frankie Dettori alone having ridden nearly 500
winners for the stable. With an international record of having had runners
in 14 countries, Godolphin has won 115 Group or Grade One races with 59
individual horses. It has won numerous Classics around the world with the
stable’s best horse to date being the outstanding champion Dubai Millennium.
In addition to Godolphin, Emirates sports sponsorships include the Dubai
World Cup, The Emirates Melbourne Cup, The Emirates Singapore Derby,
Emirates Team New Zealand in the America’s Cup and the 2006 FIFA World Cup
among many others.
Emirates’ sponsorship of Godolphin shows a true pedigree in the equine world
and confirms Emirates’ commitment to international horse racing.