Philippe Starck Wants You to be ‘More Sexy…’

18th Mar 2005

Internationally renowned lifestyle
designer Philippe Starck has a dream to “make a place where people are
more awesome, are more sexy, are more smart, more sparkling… ” and he
announced today a global partnership for a new ultra-luxury hotel brand,
Starck Hotels, that he says will make people fall in love all over again. Philippe Starck is the world’s leading lifestyle designer with a self
described ‘tribe’ of millions who covet his every concept, whether it is
for a computer mouse, chair or hotel. It was Starck who redefined what a
hotel could be nearly two decades ago and who now, in partnering with
Geneva based F6, can finally realize his life long dream to infuse a
luxury hotel with what he calls the “beauty of intelligence.”

Starck said he is granting F6 an exclusive Master License Agreement (MLA)
to develop, market and operate the brand with Starck providing all design
and conceptual support. Starck Hotels will be a subsidiary of F6; formed
to launch the brand, work with Starck to develop a new template for an
ultra-luxury hotel and identify prime locations to work with partners
towards the development of up to 35 hotels in prime locations around the
world in the next five years.

F6 is a Geneva based conglomerate led by Chairman and CEO His Highness
Prince Faisal F. Al Saud, who formed and operates F6 as an innovative and
highly integrated global platform for its successful global luxury
lifestyle development initiatives. His Highness and Starck collectively
partnered as the catalyst, brains and backbone behind F6’s Starck Hotels

F6’s CEO said, “In today’s faceless world of high technology there should
still be oasis of poetry and love with a touch of whimsy that allows
people to enjoy true luxury—the necessary luxury of meaningful moments
with friends and family. As the world consistently demonstrates, I can
think of no other person that is better able to express this in a physical
form than Philippe Starck. We feel confident that our various and growing
partners worldwide will want to add a proven success like Starck to their


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