First Choice Selects BrightWave for Online Customer Service

1st Mar 2005

First Choice has chosen
to work with the UK’s fastest-growing e-learning specialist, BrightWave,
to create an engaging and compelling two-hour training programme. Designed
to improve sales and customer service skills, the e-learning course will
be rolled out to over 3000 employees.

“We chose Brightwave because we liked their style - approachable,
adaptable and really willing to work with us,” said Liz Bennett, Training
and Development Manager for First Choice Retail. “When you embark on a
large project like this, it is vital to choose a supplier that can
demonstrate good relationship management skills as well as an
understanding of your business and learning environment. BrightWave proved
to us that they have the necessary expertise and experience to make the
project a success.”

The training programme will focus on the soft skills needed for effective
customer management as well as the processes involved in foreign exchange
transactions. By using e-learning, First Choice can deliver cost-effective
training to staff located in the company’s nearly 300 shops and holiday
hypermarkets around the country, without them having to leave their desks
to attend face-to-face training sessions. It also means that staff can
access the training to refresh their memory whenever they like.

“We are well-known for working closely with our clients throughout
projects to make sure that the courses we deliver meet their objectives,
and this partnership approach was an important factor for First Choice,”
said Charles Gould, Managing Director for BrightWave. “This approach,
coupled with our experience of creating effective sales and product
knowledge training for companies like BT, BOC Gases and Pfizer, makes us
confident that First Choice will gain a significant return on their
training investment.”


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