Catch Oscar Fever with United Airlines

14th Feb 2005

It’s a bird. It’s a plane ...
No, it’s Oscar on a United Boeing 777! That’s why all eyes are on the
coveted batch of Oscar statuettes flying from Chicago to Los Angeles on
this morning’s “Flight of the Oscars” with United Airlines. One of the 13
1/2-inch tall awards will ride in the passenger cabin aboard flight 854
before the precious cargo is handed over to Academy officials at Los
Angeles International Airport (LAX), then presented at the 77th Annual
Academy Awards ceremony on Feb. 27. “United is honored to be the preferred airline for this world-famous
event,” said Dennis Cary, United’s senior vice president of Marketing.
“Our award-winning customer service is the perfect fit for the
entertainment industry and its fans.”

United’s fifth annual “Flight of the Oscars” is a special tradition and an
opportunity for United to give customers on this flight a taste of
Hollywood flair:

—One Oscar statuette will greet and dazzle onboard customers, chaperoned
by a representative from his maker, Chicago-based R.S. Owens;—All
customers aboard flight 854 will receive a commemorative 77th Annual
Academy Awards poster when they deplane in Los Angeles;—United
employees and customers onboard will sport “Oscar Rocks!” buttons,
provided by the Academy; and—The Boeing 777 “Flight of the Oscars”
aircraft will bear United’s new livery and a 4-foot high, 20-inch-wide
Oscar decal on both sides of the fuselage. The image was applied by United
Services technicians.

Today’s flight arrived at Los Angeles International Airport (LAX) at 10:20
a.m. (PST) in terminal seven, gate 72. At LAX, Academy President Frank
Pierson will personally welcome the Oscars to Los Angeles.


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