Harrah’s Receives Grassroots Innovation Award

Harrah’s Entertainment, Inc.
has been awarded a Grassroots Innovation Award from the Public Affairs
Council for its employee voter-education program, “Winning Together.” Each year the Public Affairs Council, the leading association for public
affairs professionals, honors the nation’s best grassroots programs and
campaigns. Harrah’s was honored in the corporate category.

Winning Together is designed to organize Harrah’s employees and vendors
into a grassroots network. Employees are kept informed of legislative
activities in their states and communities that could have an impact on
the company, and are urged to become involved in the political process,
both by communicating with lawmakers and becoming regular voters.

The Winning Together program was launched in 2004 at Harrah’s properties
in Illinois, Indiana, Iowa, Louisiana, Missouri, Mississippi and New
Jersey. Harrah’s plans to expand the program to properties in other states
over the next several years.

“We’re proud our employee grassroots efforts have earned this prestigious
recognition,” said Jan Jones, senior vice president of communications and
government relations for Harrah’s. “Through Winning Together, we encourage
our employees to register to vote, to advocate our industry and the
positive impacts it has on the communities in which we operate, and to
become actively involved in the political process.”

Based in Washington, D.C., the Public Affairs Council is the nation’s
leading association for public affairs professionals.

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Winning Together was also awarded a bronze Pollie Award by the American
Association of Political Consultants for an automated phone message from
Harrah’s Chief Executive Officer Gary Loveman reminding Harrah’s employees
to vote. The Pollie Awards recognize excellence in political
communications.
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