Hand Picked Hotels, the collection of exclusive country house hotels, has signed with HotelREZ, the new hotel representation company offering outreach sales, marketing and connectivity solutions.HotelREZ is providing a full service of marketing, consultancy and world-wide representation for the 14 Hand Picked Hotels across the UK and in Jersey.

Gregor Ritchie, operations director of Hand Picked Hotels, said: “HotelREZ is providing us with a customer-focused service, with a real understanding of our markets. So far, the relationship has been extremely positive and we are delighted with everything that HotelREZ has done so far.”

HotelREZ is able to offer hotels the opportunity to reduce distribution costs while increasing revenue through sustained promotions and contact with key feeder markets. HotelREZ is active across the international hotel representation sector and has already signed more than 60 independent and group hotel signings across Europe.

Mark Lewis, managing director, HotelREZ, said: “We are delighted to be working with Hand Picked Hotels. Our breadth of experience in the travel market has ensured that we are able to offer our clients in-depth assistance on increasing market demand without the need for increased revenue expenditure. We are thrilled with the response from the management and staff and the close working relationship we’ve developed.”

Hand Picked Hotels, created in 2001 by former City lawyer Julia Hands, recently was awarded the AA Hotel Group of the Year.

In addition to outreach sales, marketing and connectivity solutions, the HotelREZ proposition includes a host of additional services covering marketing, consultancy, connectivity, financial commission reconciliation services, training and development, centralised procurement, web design/optimisation and IT infrastructure solutions.

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HotelREZ was created by Mark Lewis, its managing director, whose background includes Utell, MyTravel Group and Thomas Cook. Brenda Collin, executive director, formerly of Hilton and Utell, Fulvia Gaiazzi formerly of SRS and Utell. ÊWayne O’Dell, formerly of Utell and American Express has joined the company as operations director and company secretary.

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