What Would Make Your Perfect Airline? Etihad May Have the Answer

2nd Feb 2005

This year’s Business Travel Show has been host to a plethora of innovative new products and the latest in corporate travel products, gearing up for a year which is expected to see the return of business travel. Airlines are showing off their newest flatbed seats and many are announcing the introduction of on-board internet access.

Etihad are exhibiting at the Business Travel Show for the first time since launching their new routes into the UK and they are providing attendees with something a little bit different. Exhibitors are invited to step inside a big brother simulated diary room to record a diary entry: “what would make your perfect airline?”

The idea was thought up by Etihad’s own Helen Cahill, who told ITN that so far, the majority of attendees at the Business Travel Show have been asking for more leg room, or specifying the type of food which they want, however Etihad plan to take their innovation to the World Travel Market, where they anticipate a more candid response.

Launching their two for the price of one business class promotion, Internet Travel News caught up with Peter Dunkin, General Manager UK & Ireland, to find out what Etihad are expecting from the Business Travel Show:

“Business Travel is very important to us because as an airline we appeal very strongly to the business traveller. We are the newest and the fastest growing airline in the world offering a full service and we have 3 distinct zones.”


“For many of the public, Etihad is still quite new, so we are still in the process of
launching the airline and making the public aware of what we think is an exciting new product for them”.

Business Travel is on the upswing and according to Peter we can expect to see a prominent growth in the Middle East. He commented: “We are hugely optimistic about the growth in travel and that the business travel market is picking up, particularly in the Middle East. Abu Dhabi - the capital city where we are based is growing in interest as a commercial destination and it is going to start to grow as a tourism destination, so essentially we are very excited about the outlook for the growth in travel, particularly within the Middle East”.

Etihad currently compete in a number of different markets including Asia, the Far East and Europe and have built strong relationships with airlines in the Middle East with a view to develop interest in the region and increase leisure and business travel.

With reference to regional expansion, Peter commented: ” We are focusing on just about every corner of the world, and are hoping to expand more in Asia and in Europe”.
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