Premier Bags and Continental Launch Gift Bag

Starting Feb. 1, 2005,
Premier Bags and Continental Airlines will begin providing first class
customers on Continental flights to Los Angeles, San Francisco, San Diego
and Seattle with complimentary gift bags featuring items from some of the
top names in fragrance, publishing, skin care and gourmet desserts, it was
announced today by Laine Lipsky, Chief Executive Officer, Premier Bags,
Inc. and Mark Bergsrud, Vice President of Marketing Programs and
Distribution, Continental Airlines. The service will be available on only
those flights originating from Newark Liberty International Airport. Among
the participants for the first cycle of gift bags are seven top
fragrances, including Prada and Carolina Herrera (one per bag),
Ghirardelli chocolates, Caudalie Lip Conditioner, five Bantam Book titles
and Iredale’s D2O Hydration Spritz. “We continually seek to offer products and services that our customers
appreciate,” said Mark Bergsrud, Continental’s Vice President of Marketing
Programs and Distribution. “This partnership with Premier Bags enables us
to offer a nice ‘Thank You’ to our First Class customers for choosing to
fly Continental.”

“This is a win-win situation for everyone—Continental Airlines adds
value to their first class service, our clients achieve greater brand
awareness with an affluent, ideal demographic, and, most importantly,
Continental customers receive a complimentary gift bag filled with
top-of-the- line products, from best-selling novels to gourmet chocolates
and designer fragrances,” said Laine Lipsky, Chief Executive Officer,
Premier Bags. “These items are perfect for a cross country flight, and
we’re confident this service will raise the bar on first class travel in
the U.S.”

“Our gift bags, featuring the very best products in fashion, beauty,
fragrance, dining and entertainment will add considerable value to first
class seating on Continental Airlines,” said Chris Carbone, President,
Premier Bags, Inc.

“These are high-end items designed to cultivate a discriminating audience.
It is an invaluable way for marketers and brand experts to gain access to
an upscale, affluent audience, and they are going to raise first class
travel to an entirely new level.”

Though specific terms of the agreement are not being disclosed, Premier
Bags, Inc. will provide a complimentary gift bag featuring several
high-end products every quarter. First class customers receiving Premier
Bags will be on flights departing from Newark Liberty International
Airport to four cities: Los Angeles, San Francisco, Seattle and San Diego.

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Among the items in February’s bag are: * Assorted fragrances—Each
Premier Bag will feature a deluxe mini fragrance including:—Prada
Parfums (“a scent as the ultimate expression of a woman’s self”).—212
Men (“energetic, fresh green effect ... aquatic mineral masculinity ...
‘high tech’ spiritual sensuality ... 212 Men is about the ultimate New
York man who is eternally confident and effortlessly charming”).—paco
rabanne pour elle (a fragrance for a woman who has a “fleur de peau”
sensuality ... like a caress, the fragrance is fresh and warm, a sensual
floral).—Carolina Herrera’s 212 (“energetic and citrus ... sexy and
floral ... a woody halo ... It personifies today’s young woman looking to
define her own style”).—Love in Paris (“a magical fragrance created for
a woman who abandons herself to the true love of her dreams ... an
unforgettable floral that is sophisticated yet expressive”).—Caroline
Herrera New York (“an exuberant, rich floral, elaborately layered scent.
The essence of a woman who is tailored by day, brilliant by night”).—
Herrera for Men (“A fragrance of European subtlety and American strength
that is unmistakably masculine, refining the elegant man”). * Ghirardelli
Squares(TM) Chocolate Gift Box—Ghirardelli Squares(TM) Chocolate Gift
Box. Experience moments of timeless pleasure with Ghirardelli Squares(TM)
Chocolate. Each piece is the perfect balance of intense Ghirardelli
chocolate and rich ingredients, made by the San Francisco company devoted
to chocolate since 1852. * Lip Conditioner from Caudalie—A beauty
treatment for the lips that repairs, soothes, moisturizes and protects,
leaving lips soft. The perfect companion for the jet-setting business
executive, Caudalie’s Lip Conditioner prevents chapping and provides
protection and nourishment during and after long draining flights.
Caudalie Vinotherapie Skincare products use patented technology to harness
the natural beauty benefits of the grapevine. Stabilized grape-seed
polyphenols in Caudalie products are the most powerful botanical anti-
oxidant, providing skin with excellent free radical protection while
revitalizing the complexion’s innate youthful glow. * Select book titles
from Bantam Books—Five titles from Bantam Books will be included in the
first cycle of gift bags (one per bag), including The Killing Hour by Lisa
Gardner; The Face of Deception by Iris Johansen; A Gentleman’s Game by
Greg Rucka; The 37th Hour by Jodi Compton; and Persuader by Lee Child. *
Iredale’s D2O Hydration Spritz—Perfect for a long flight, Iredale’s D2O
Hydration Spritz hydrates and moisturizes the skin, whether it’s dry and
flaky or oily. The product’s hydrogen molecule is twice the weight of the
molecule in ordinary water, making it 10 percent heavy than H2O. It stays
on skin for longer periods of time and even inactivates certain acne
bacteria, making it an ideal moisturizing agent for blemish-prone skin.
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