Day Spas Of America is Primed for Growth

24th Jan 2005

Day Spas of
America, Inc. is a developmental stage company in
the $11 billion spa services sector based in Apollo Beach, Florida. Day
Spa’s mission is to take its proven formula of success and open additional
Day Spas in high-income markets and to develop its own line of proprietary
line of skin and hair care products. Currently, the company operates a Day
Spa located in Apollo Beach, Florida and has its second scheduled to open
in mid-2005. The company is under negotiations to acquire several existing
Day Spas that will be converted to the successful format Day Spas of
America has spent the past four years developing. In addition to growing the company through both internal development and
acquisitions, DYSP is aggressively working on finalizing a private label
skin and hair products line, which it has been developing over the past
four years. This line of products will be marketed under the Apollo Day
Spa brand name. These exciting and revolutionary new products are nearing
completion and have been tested at the spa. The spas will act as testing
centers for additional products, which will eventually be sold
commercially over the, drug stores and through infomercials. Day Spas is
confident its retail product line will generate revenues far and above its
actual spa operations. The company contracted with top chemists in the
skin and hair sector for several years. These chemists have been refining
ingredients that the company believes will revolutionize the skin and hair
care industry.

Day Spas is run and operated by Marsha B. Whitman. Marsha has successfully
operated Apollo Beach Day Spa since 2000. The spa has been profitable
since its inception and is currently debt-free. Prior to founding the
Apollo Beach day spa, Mrs. Whitman was a leading executive in the
publishing business. She operated 6 weekly newspapers in North Florida and
South Georgia until they were sold in 1999. Mrs. Whitman travels
extensively around the world researching the industry and searching for
techniques and products that will keep Day Spas of America at the
forefront of this dynamic industry.

Her vision is to duplicate the core business model throughout Florida and
the nation, including a roll-up acquisition strategy in the day spa
business. Revenue growth and expansion will come in four key four areas:
first, internal growth by starting spas from scratch; second, path of
growth is acquiring existing spas that meet strict criteria for conversion
to Day Spa of America guidelines; third, establishing a nation-wide
licensing program facilitate growth from companies and individuals who
desire to own a spa but want the power and branding that Day Spas of
America can provide; finally, Day Spas will be launching its own
proprietary line of private-labeled skin and hair care products.

Its retail strategy has taken years to develop and is based on the
successful flagship spa in Apollo Beach, Florida. Day Spas of America will
have three distinctive market sizes. In a small market the spas will be
between 1,750 and 2,100 square feet. In a medium market the spas will run
between 2,100 and 2,500 square feet. The large market store will run
between 2,500 to a maximum of 3,000 square feet.

Services include: massage (MM15672), facials, body wraps, pedicures,
manicures, non-surgical face lifts, hair care, permanent make-up, paraffin
treatments, waxing and tanning. Retail facial, hair, skin and tanning
products are available for sale at each location. The Company is currently
formulating private-label products as well.



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