Consumers have long wondered how to decode the mysteries of airfares and the airline industry. And Travelocity has now given travelers a secret weapon - Flight Navigator(SM) - to become more knowledgeable and in control than ever before in making their flight purchases. Flight Navigator gives consumers unheard-of-until-now information such as: fare and seat availability, flight and fare details/offers, as well as numerous options for saving money by comparing dates and airports - all in addition to Travelocity’s already great flight deals.
“Travelocity ushered in the era of online travel and Flight Navigator is the first definitive step of Online Travel V2,” said Tracey Weber, senior vice president air, car and last minute deals for Travelocity. “We are confident that we have created the ultimate flight shopping and buying customer and supplier experience through Flight Navigator. We know that consumers want price plus value when making their flight choices, and we’re convinced that Flight Navigator delivers both.”

According to “Forrester’s Consumer Technographics(R) August 2004 North American Travel Online Study,” nine out of 10 leisure air bookers said it was important for them to have control over their travel planning. With the new information and options available on Travelocity, travelers now can make more informed choices when shopping and booking their airfare. Also, suppliers have more options for innovatively merchandising their products and services.

According to a November 2004 report titled “Travelocity’s New Flight Navigator Soars” from Henry Harteveldt, Forrester’s lead travel analyst, “Travelocity’s enhanced flight shopping interface better meets Web travelers’ desire for more information and control… The wide-ranging suite of improvements will help Travelocity to favorably distinguish itself from its competitors.”
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