RWA Powers Online Booking for Sunworld

24th Jan 2005

Sunworld has launched a new web site providing powerful online browsing, searching and booking facilities. The new site, designed by RWA is powered by RWA’s Sell-It Suite.  Sell-It Suite receives product inventory and pricing from Sunworld’s TOS reservation system,  enriches it with additional product attributes e.g. marketing types provided by Sunworld,  combines it with existing brochure content loaded into Sell-It Reservator and provides visitors to the Sunworld web site with a natural and easy way of browsing and booking the extensive range of holidays that Sunworld offers. 
The online booking capability has been incorporated into the new web site which was completely redesigned by RWA, working closely with the Sunworld marketing team. The new site provides destination guides plus detailed resort and accommodation information, and the ability to ‘deep link’ into Sell-It Online’s browsing and searching facilities to check availability for specific resorts, accommodation and holiday types.
Commenting on the launch of the new site, John Kinane, Managing Director of Sunworld stated,  “The beauty of the Sell-It online system that we have chosen is that if you can see it, you can book it!  Having researched other travel sites, the majority directed customers along a booking journey only to get to the actual point of booking and find that what they wanted was not in fact available.  Above all, we wanted to have a site that avoids that frustrating pitfall and that is fresh,  fast and uncomplicated. 
The site’s unique holiday browse capability and easy-to-use booking screens ensures that our customers can browse and book with confidence.  I’m delighted that our own confidence in the Sell-It product and in its suppliers, RWA, has been borne out by the feedback and level of bookings that we have received since the site went live. ”
Mark Bradbury, Director of Business Development at RWA stated, “It is great to hear that John and his team are delighted with the site, RWA and our Sell-It Suite product. The new Sunworld web site looks great, provides excellent destination content and simple, fast, reliable online browsing and booking. The site is a further example of the benefits that Tour Operators can gain by working with RWA and our products.” 


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