Boutique Hotels & Resorts International(R) announced the appointment of Said Nefil as Vice President E-Distribution Worldwide.  After another year of continuous growth of new member hotels and total reservations handled in the USA, Europe and the Pacific,
Boutique leads the electronic channels management for boutique hotels and
resorts as it demonstrates leadership of the Boutique travel segment. 
Boutique Hotels & Resorts International(R) provides the only collection of
hand-selected boutique hotels and resorts around the world.
 
“The decision to appoint an E-Distribution specialist reaffirms our
position in bringing international luxury and business travelers the very best
of boutique hotels through the electronic reservation channels. Travelers and
Travel Professionals worldwide have embraced the boutique concept and our goal
is to ensure our independent member hotels receive the best resources from
Boutique to compete with the industry giants.  For member hotels, having
access to the travel industry’s top talent for e-channel management
underscores our commitment to the Boutique brand and membership value,”
commented EVP & COO, John Sears. 
  Mr. Nefil’s intense background, through reservation and revenue management
of hundreds of hotels and internationally recognized casinos, has provided him
with significant global experience and a solid leadership role industry-wide
as an authority on the electronic channels reservations network and the needs
of independent boutique hotels. In his 14 professional years, he has led a
variety of initiatives for an international hotel organization, a luxury
hospitality group and a multi-national reservations organization.
  “Said Nefil brings a wealth of knowledge, experience and professionalism
to Boutique Hotels & Resorts International(R).  We are very pleased to have
Said leading our reservation and revenue management team.  He is one of the
most brilliant e-channel managers in the industry and will contribute to the
continued success of our boutique hotel member’s.” Sears continued, “In
addition to seeing to the needs of the independent boutique hotel members,
Said will be responsible for 3rd party reservation transaction negotiations as
well as single image inventory improvements, consistent best rate guarantee
policy, and integrity of the Boutique brand across the internet and global
distribution system worldwide.” 
——-