Optimising connectivity of existing systems is now more important than investment in new travel technology according to a review to be launched at the Travel Technology Show 2005 by Traventec, one of the largest independent travel software development companies in Europe. The company (stand 145), whose client references include Amadeus, Lufthansa and Holiday Extras, said it will use The Travel Technology Show 2005 to debate how distribution system integration, new e-commerce and portal solutions, and technology customisation can help companies enhance their markets and operate more effectively.

The review, titled: ‘Systems Integration - Drivers and Solutions’ calls for companies to contrast the short-term costs of optimising connectivity of their systems against the problem of major investment in continuing to bolt on new functionality to existing technology.

Greg Cawley, Traventec CEO said: “Travel companies are challenged to find effective ways through the industry’s tangled distribution channels to reach their target customers efficiently. The tide has now clearly turned in favour of integration, rather than investment in new systems.

“Whether this means connecting into an existing distribution system, forming a strategic alliance or consolidating fully with another organisation, integration plays a huge role.

“Integration of systems within the travel industry is the number one objective for many companies, yet bringing together disparate technology is a difficult undertaking and one that is often underestimated. This often results in ad-hoc, lengthy and costly projects.”

The research can be found in Traventec’s industry publication The Beacon, available from the Traventec stand (145) at the Travel Technology Show 2005. For more information go to www.traventec.com
.
——-