Neilson
, a member of the Thomas Cook Group has launched online booking services for its ‘Skiing & Snowboarding’, ‘Active’ and ‘Beachplus Club’ holiday ranges.  The services are powered by RWA’s Sell-It Suite. The Neilson website now offers a comprehensive information search and browsing facility alongside access to a complete availability checking and booking system. 
Research undertaken by the company illustrated that more than 90% of its customers have access to the internet, with at least 65% of guests visiting the Neilson website prior to travel.  To keep up with these ever-increasing figures and trends towards Internet based research by holiday consumers - it was felt that an on-line booking facility was an invaluable service to offer both its current and future guests. 
The full Neilson product range is available to be booked on-line including all those holiday extras such as ski equipment, lift passes, travel insurance and airport car parking. The system is quick and easy to use, offering a convenient method of booking with a simple search facility and efficient availability checking process. 
Pete Tyler, Managing Director of Neilson, said: “We’re really proud to be launching the new on-line booking service ready for the 2005 ski season.  The website already offers an extensive information source for our customers and we’re now able to facilitate that all-important step towards taking the holiday by providing a means through which to check availability then book online. The service, powered by RWA’s Sell-it Suite, adds a whole new dimension to the raft of exciting products offering by Neilson and ensures it continues to exceed the expectations of all its most internet savvy guests. Sell-It’s unique holiday browse capability and easy-to-use booking screens will ensure that our customers can browse and book with confidence.” 
Commenting on the launch, Mark Bradbury, Director of Business Development at RWA stated, “It is great to see the new Neilson web site go live. The new site showcases the terrific holidays available from this leading active holidays company and the power, yet simplicity of Sell-It Suite’s online browsing and booking. I am confident that Neilson will see strong online booking volumes from this site.”   
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