Merchant Court Hotel Rebrands as Swiss™tel

10th Jan 2005

Swiss™tel Hotels & Resorts, a hotel brand managed by Raffles International Limited, is pleased to announce the re-flagging of Merchant Court Hotel Le Concorde Bangkok as Swiss™tel Le Concorde Bangkok under its first franchise agreement.  Swiss™tel Le Concorde Bangkok is owned and operated by Le Concorde Hotel Co. Ltd.  By re-flagging to Swiss™tel, the hotel will benefit from the brand’s various marketing platforms such as well-established global sales and distribution networks; cross-selling opportunities with sister properties from Asia, Australia, Europe, North America and South America; and global brand advertising and promotions.  “We are delighted to have Swiss™tel Le Concorde Bangkok as our first franchise property.  The hotel has all the hallmarks of a Swiss™tel property - modern state-of-the-art facilities, reliable and seamlessly efficient service and a convenient location.  With the first franchise agreement under the Swiss™tel portfolio, it marks a significant milestone for us. 

Moving forward, Swiss™tel Hotels & Resorts will continue to pursue overseas expansion through a mix of management contracts, leases and franchises,” said Mr Meinhard Huck, Managing Director of Swiss™tel Hotels & Resorts. 
Swiss™tel has been widely recognised as a brand that offers consistently high standards of quality in facilities and services.  Swiss™tel Hotels & Resorts was recently named one of the top ten hotel brands in North America in Condé Nast Traveler’s (US Edition) 7th annual Business Travel Awards.  The respondents, readers of the magazine who spent an average of 6.7 weeks on the road last year, rated the hotels on seven criteria including Rooms Equipped for Working, Business Services/Facilities, Dining/Restaurants, Frequent-Guest Privileges, Front Desk Service, Overall Design and Value for Cost. 
The hotel is equipped with 407 spacious guestrooms; four executive club floors; meeting and convention facilities to accommodate up to 1,000 delegates; and is within a 2-minute walk from the Huai Kwang MRT station making the city’s convention centre, central business district and prime tourist attractions just a few MRT stops away.  With the strength of the Swiss™tel brand, Swiss™tel Le Concorde Bangkok will be immediately recognised as a world-class deluxe hotel that meets the needs of discerning business travellers and will add excitement to the Ratchadapisek area, Bangkok’s thriving new business and entertainment district. 
Mr Tom P Mullahy, President of Wellington-Sheffied Ltd, United States of America, a regular business visitor to Bangkok and a frequent guest at the Swiss™tel Le Concorde Bangkok commented, “Having stayed in many international deluxe hotels located along the river and in the Sukhumvit area, I was truly delighted to find exceptional standards of accommodation in Swiss™tel Le Concorde Bangkok which is situated in a different part of the city.  Its excellent facilities and amenities that cater to my business communication needs, and location right next to the Huai Kwang MRT station which connects me to virtually anywhere in Bangkok are the key reasons why I have been returning to stay at the hotel time and again.  Moreover, the restaurants serve delectable cuisine that represents the finest quality that Thailand has to offer.  All in all, the hotel gives me great value.”



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation