Vivid Entertainment, the world’s
leading adult film studio, has entered into a licensing agreement with a
subsidiary of ARK Restaurants Corp. to open VIVID, an upscale nightclub,
at The Venetian Resort Hotel Casino. The state-of-the-art club will open to the public on Tuesday, January 11,
2005. VIVID offers a new, intimate spot for guests to indulge in Las
Vegas’ nightlife scene. Upon entering the club, guests will walk under 20
ft. long wood trellises with syncopating beams of light that lead them
into the main room. The club’s interior design features the rich colors of
dark stained wood columns highlighting violet and burgundy wall coverings.
Located at The Venetian on the second-level balcony overlooking the Las
Vegas Strip, VIVID provides a stimulating space and sensual atmosphere
perfect for dancing and intimate conversation with friends.
Perhaps the most impressive aspect of the club is the extraordinary
technology it features. VIVID is the first and only Las Vegas space to
feature holographic images of dancing girls projected throughout the club.
These three-dimensional silhouette images are reflected onto
“trans-screens,” large panels of glass hung above the banquettes, to
create the illusion of live dancers. Additionally, the dance floor is
surrounded by a 25 ft. wide light-emitting wall containing thousands of
tiny bulbs. Images on a unique light wall are controlled and synchronized
by a proprietary electronic music program.
“We are delighted to be working with ARK, which is one of the leading
restaurant organizations in the country and has been extremely successful
in the Las Vegas market in particular. The venture further extends our
branding program into mainstream entertainment,” said Steven Hirsch,
co-founder and co-chairman of Vivid.
“It’s a really beautiful space and will take its place among the top clubs
in Las Vegas. It will be designed to reflect the vibrancy and sensuality
of the Vivid image. We think that visitors will be entertained and
intrigued by our state-of-the-art holographic image display. The color
scheme will be muted yet dynamic and the lighting will change subtly to
reflect the music and various moods during the evening,” he added.
“This business agreement provides us the ability to use the Vivid
trademark in branding the club in the Las Vegas nightlife scene. We
believe Vivid conveys a lifestyle that is synonymous with excitement and
energy,” said Paul Gordon, senior vice president & director of ARK.