Midwest Names New Chief Marketing Officer

6th Jan 2005

Midwest Air Group, Inc. today
announced the appointment of Scott R. Dickson as senior vice president and
chief marketing officer. He will join the company on January 10. Dickson will be responsible for all aspects of marketing for Midwest
Airlines and its Skyway Airlines subsidiary. Those responsibilities will
include route planning, pricing and scheduling; e-business and
distribution; industry partnerships, and customer loyalty, sales and
advertising programs. He replaces Thomas Vick, who passed away in 2004.

“Scott is an excellent addition to our leadership team,” said Timothy E.
Hoeksema, chairman and chief executive officer. “With both domestic and
international experience, he adds an outstanding balance of leadership and
marketing expertise.”

Dickson is currently president of Airline Partner Services, a Miami-based
firm that provides marketing and management services to airlines serving
the Americas. He has served as chairman, president and chief executive of
Vanguard Airlines; and vice president of planning and revenue management
for Grupo TACA, which services North, Central and South America with a
fleet of 75 jet and turboprop aircraft. Dickson has also held several
positions with AMR Corporation units, including American Airlines, AMR
Consulting and the SABRE Group.

Dickson earned master’s and bachelor’s degrees from the University of
Minnesota. He recently published a book on management principles called
“Never Give Up.”


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