Delta Slashes Everyday Fares

5th Jan 2005

Starting today, customers
flying on Delta Air Lines will pay as much as 50 percent less for their
ticket as the airline expands its SimpliFares for travel within the 48
contiguous United States. As part of Delta’s transformation plan announced in September, SimpliFares
lower unrestricted fares will save customers hundreds of dollars each trip
on flights operated by Delta and certain Delta Connection carriers. With
SimpliFares, no fare—including last-minute walk-ups—is higher than
$499 one way* in economy or $599 one way* in first class. Additional
taxes, fees, and restrictions apply, and fares are available only for
purchase on or from a travel agent (see terms and conditions,
below). Customers booking on can choose refundable or
non-refundable tickets and save even more by purchasing tickets three,
seven or 14 days in advance of travel. Roundtrip purchase is required for
some fares, but customers never have to stay over a Saturday night.
Additionally, with SimpliFares, Delta has reduced the ticket change fee to
$50 from $100.

“We’re expanding SimpliFares based on feedback from our customers, who are
calling for simpler, more affordable everyday fares,” said Delta’s CEO
Jerry Grinstein. “Now customers can be sure that flying Delta means not
only an extensive network, customer-friendly technology, strong
partnerships and the rewarding SkyMiles loyalty program, it also means
easy, accessible and reliable prices. Taking SimpliFares nationwide is
part of Delta’s commitment to improve the travel experience and also to
produce significant savings through simpler, more efficient ways of doing
business—and there’s more to come.”

Delta introduced SimpliFares in August 2004 in Cincinnati, its second-
largest hub. In addition to SimpliFares, Delta is redesigning its aircraft
cabins with new brighter interiors and all-leather seats and has
simplified its SkyMiles program. Later this year, Delta will unveil other
changes, including improving customers’ online experience at,
revising its onboard food product and unveiling new employee uniforms, as
part of an ongoing company-wide overhaul to make the passenger experience
more comfortable, affordable, simple, stylish and inviting.

SimpliFares are easily accessible at Customers who purchase
tickets through can receive 1,000 bonus miles with no direct
ticketing fees. Keeping in line with the rest of the industry, tickets
purchased over the telephone from Delta Reservations will now cost $5 more
per ticket and $10 more if purchased at Delta ticketing locations,
including at the airport. These additional costs apply to original ticket
sales on Delta, Delta Shuttle, Delta Connection, and Song, Delta’s
low-fare air service, and are non-refundable.


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