Portugalia Airlines (PGA) today announced an agreement that provides PGA with Shepherd Systems’ industry leading Market Information Data Transfer (MIDT) solution, Clarity(tm).Ê Clarity is an analysis application that utilizes MIDT data to provide regional airlines with detailed, accurate, timely, and affordable market intelligence.

ÊClarity provides access to the specific market intelligence an airline needs in order to plan and execute effectively and confidently in today’s marketplace.Ê The solution utilizes processed booking and market-share data extracted from the major Global Distribution Systems’ MIDT datasets, and displays the information in an array of customizable, intuitive and easy-to-understand query screens and reports, enabling even inexperienced users to realize the benefits of MIDT.Ê Since the solution is an on-line system, it can be accessed over the Web with any HTML browser anytime, anywhere, eliminating the need for expensive hardware upgrades or implementation costs.

By monitoring trends and future projections, Clarity can also help airlines identify new revenue opportunities, increase revenue from existing markets and accounts, create market share goals for certain key markets in travel agent incentive programs, and identify agents most likely to book new routes before the route starts.Ê This technology can virtually transform a sales environment, delivering maximum benefits for headquarters and regional sales management, as well as field sales organizations and network and route planning departments.Ê With the ability to influence all of these aspects of the business, Clarity is a proven, extremely cost-effective tool.Ê

“With the market intelligence Clarity provides, we are better positioned to monitor our key competitors and the industry as a whole, ultimately allowing us to make focused decisions with clear and valid insight,” said Jose Lopes, planning and analysis director for PGA.Ê “Our sales force is also able to monitor the performance of existing accounts as well as use this solution to research new potential.Ê The reports we are able to create with the system also greatly enhance our credibility when presenting to new and prospective clients.”Ê

“Clarity enables carriers such as PGA to better understand market dynamics and assists with critical network and sales planning decisions by providing fact-based, concise and strategic market intelligence information for their top markets,” said Flo Lugli, senior vice president of Airline Solutions for Cendant’s Travel Distribution Services and general manager, Shepherd Systems.Ê “At Shepherd we understand what regional and other mid-sized airlines need in order to compete and succeed in this challenging economic environment and effectively meet and exceed their business goals.Ê We created Clarity with exactly those principles in mind.”Ê

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