South Korea’s premier 5-star hotel, The Shilla Seoul, has opened the ultimate pampering experience in association with the world famous L’Institut de Guerlain.ÊThe leading French luxury brand’s “new generation of spa” highlights a major enhancement of The Shilla group’s health, well-being, fitness and beauty facilities.

The Shilla opened its first Guerlain Spa earlier this year at its sister resort, The Shilla Jeju, on the popular holiday and honeymoon island off Korea’s southern coast.

Part of the prestigious LVMH Group, L’Institut de Guerlain has been synonymous with luxury cosmetics, fragrances and skin-care products since 1939. Its flagship spa is on the Champs Elysees in Paris.

For the grand opening of its spa at The Shilla Seoul, Guerlain has trained masseurs and beauty therapists to its exacting international standards to provide a vast range of treatments from Europe and Asian, as well as its famous range of beauty products.

The facility is being managed by the prestigious Spa Chakra Alliance—operators of spas in a growing number of the world’s most luxurious hotels and resorts worldwide.

The L’Institut de Guerlain’s 12 treatment rooms, including 2 wet rooms, are elegantly appointed, reflecting an air of luxury while creating a relaxed atmosphere with the use of the finest imported fabrics and equipment.

A unique Foot Bath space featuring hydraulically operated client lounges overlooks the magnificent Shilla Japanese gardens - enhanced by specialised lighting and aromatherapy to create a sensory experience.

The Shilla group, a member of the prestigious The Leading Hotels of the World, was selected by Guerlain to spearhead its international network of luxury flagship spas in leading destination cities worldwide. Future locations will include: Paris, Beijing, Shanghai, Barcelona, Madrid, Boston, Bal Harbor (Miami), Hong Kong, Tokyo, London, New York and other notable urban and resort locations.

Guerlain’s world renowned skin care, fragrance and cosmetics treatments uniquely reflect in-depth understanding of the skin, especially in areas involving anti-aging and preventative skin damage care.

The spa features the exclusive Guerlain Method of Facial and Body Massage, in use since 1938 for product infusion and lymphatic drainage. It offers a full range of personalized treatments including massage, skin care and beauty, lifestyle and nutrition consulting advanced hydrotherapy, acupressure, body wraps and polishes.

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“Our partnership with Guerlain keeps The Shilla Hotels & Resorts at the forefront of the worldwide trend towards transformational anti-aging and wellness as an integral part of our guest experience,” said The Shilla’s GM and CEO, Mr. Man-Soo Lee. “We are setting the benchmark for spas, not only in South Korea, but throughout Asia.”

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Renato Semerari, CEO of Guerlain, Paris, said: “After an exhaustive worldwide search, Guerlain chose Spa Chakra as our worldwide privileged partner to develop and manage Guerlain’s spa business to create a beautiful spa environment in the world’s top luxury and ultra-luxury hotels.

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“The Shilla projects are extraordinary proof of concept. Look for additional spas of this genre to be unparalleled on the world stage in the coming years.”

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The Shilla Seoul was recently voted as one of the “Top 50 hotels in Asia” in the Conde Nast Traveler “Readers’ Choice Awards”, the only hotel in Korea to be honoured. The hotel was also voted one of the “Top 100 World Hotels” by Zagat’s in their “Top International Hotels, Resorts and Spas” issue and ‘Best Business Hotel in Seoul’ by Global Finance.

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The accolade followed hot on the heels of The Shilla being voted Seoul’s favourite hotel for the third year running in the prestigious annual poll by Euromoney, the European financial magazine known as the “banker’s bible”.

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The Shilla is the first hotel in Korea to join the prestigious Leading Hotels of the World, and one of the city’s most prominent business addresses, renowned for its distinctive Korean charm and character. In November 2004, The Shilla Jeju, also became a member of this influential organization.

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Traditionally the home of Korea’s official state visitors as well as high profile international figures, The Shilla offers what is undoubtedly one of the most beautiful settings in Seoul with its own 23 acre private park which incorporates the traditional Korean-style Yeong Bin Gwan - Korea’s official state guest house until the 1970’s and now a unique banquet annex.

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The hotel’s 508 guest rooms and suites provide some of the most spacious, luxurious and high-tech accommodations in the city.

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The Shilla, an affiliated company of the Samsung Group, offers two deluxe properties, The Shilla Seoul and the 429-room Shilla Cheju on Jeju Island off the south cost of Korea.
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