Best Western to Partner SAS Group

22nd Dec 2004

Best Western International announced
today that it will become a global hotel partner of the SAS Group’s
frequent flyer program, EuroBonus, beginning Tuesday, February 1, 2005. SAS members offering EuroBonus—voted 2003’s best international frequent
flyer program—include Scandinavian Airlines Sweden, Scandinavian
Airlines Denmark, Braathens, Scandinavian Airlines International, Wideroe
and Blue1. EuroBonus members will be able to earn points and redeem stays
at the more than 4,100 Best Western hotels worldwide, including
approximately 100 properties located within Nordic countries.

“As the world’s largest hotel chain, Best Western is host to more than
300,000 guests every day,” said David Kong, Best Western president and
CEO. “We are proud to join the SAS Group as a EuroBonus partner, providing
its members with a distinctive choice in hotel accommodations, wherever
their travels may take them.”

Added Vice President for EuroBonus Filip Francke, “EuroBonus distinguishes
itself from other frequent flyer programs by offering a leading hotel
reward offer. In adding a global three- and four-star hotel partner to the
already existing four- and five-star hotels in the program, our members
will have a much wider range of hotels from which to choose. Recent member
research shows an increasing demand for hotel rewards. By adding Best
Western, we are responding to this demand.”


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