Trilegiant Loyalty Solutions Launches New Program

Trilegiant Loyalty Solutions (TLS)
today announced the company has formed an exclusive partnership with
Destination Rewards, Inc. to offer hotel reward cards to the financial
services industry. In addition, the companies will partner to offer the
newly launched travel & entertainment card to the market. TLS is a leading provider of loyalty and incentive programs for a wide
variety of companies, including top financial services institutions.
According to President Marti Beller, the company entered into the
partnership so TLS’ clients can provide their customers with relevant and
valuable rewards at a low cost not typically seen in today’s marketplace.
The cards allow customers to redeem large sums of their “rewards cash” by
booking accommodations and making purchases through the program’s website.

“We are very excited about the exclusive arrangement to offer these cards
to financial services clients,” Beller said. “They enhance our consumer
promotions offerings, helping our clients acquire new customers, cross
sell other products and retain their current customers.”

Destination Rewards CEO Jack Finn added, “Partnering with a loyalty leader
like TLS is a great opportunity for Destination Rewards to expand our
footprint in the financial services industry.”

The Destination Rewards hotel reward card provides instant savings at
thousands of participating locations nationwide from high-end resorts
including Fairmont and Hyatt Hotels, to economy hotels such as La Quinta,
Best Western, Holiday Inn and many more. Via the web, customers will be
directly connected in real-time to thousands of hotel partners offering
instant savings from 15 to 40 percent off of the lowest unrestricted hotel
rates available. “Rewards cash” is applied towards these published prices
offered directly from hotels, resorts or other participating suppliers.

In addition, the new travel & entertainment card rewards customers with
savings on a variety of products, from cruise packages and vacation
condominium rentals to DVD movies, Samsonite luggage and computer software.

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“Now customers can receive not only hotel savings, but even greater
discounts through our travel & entertainment card,” said Finn. “And, the
selection of products customers can purchase with the card is expanding
monthly.”

“These cards are highly relevant to customers’ lives. Who wouldn’t want to
receive “rewards cash” to spend on hotels, travel and entertainment?”
Beller said. “In fact, the offers are so compelling, TLS and Destination
Rewards have plans to leverage them in developing additional unique
products for the points-based marketplace.”
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