Raffles Redefines Guest Recognition

20th Dec 2004

Raffles Hotels & Resorts unveils its exclusive recognition programme, Raffles Capital, offering a suite of experiential and exceptional privileges to its most frequent residents.  CAPITAL refers to an architectural term denoting the head of a column or pillar in colonial buildings.  As elaborate capitals adorn many of its heritage hotels, such as the legendary Raffles Hotel, Singapore, Raffles Hotels & Resorts has aptly named its guest loyalty programme Raffles Capital to recognise the top echelons of its customer base.  Raffles Capital residents enjoy special recognition and privileges customised to their tastes and preferences at Raffles hotels and resorts around the world.  Upon check-in, residents will be pampered with an invigorating 15-minute head and shoulders massage at the award-winning RafflesAmrita Spa. 

Besides complimentary breakfast and room upgrades, they will also be treated to unlimited pressing services and non-alcoholic beverages from the Resident’s Bar throughout their stay, and presented with complimentary accommodation and exquisite gifts on their birthdays or anniversaries.  On top of these privileges, residents will be invited to prestigious private parties and social gatherings that aim to elevate them to the peak of the Raffles experience.
“Raffles Capital is our way of showing our appreciation for the continued support and loyalty of our residents.  With its wide array of exclusive benefits and privileges, it is tailor-made to suit the lifestyles of this special group of customers, those who seek out the fine things in life.  We hope to continue to delight our residents during their stay with us by adding the extra touches and giving the additional dimension to the Raffles experience,” said Mr Markland Blaiklock, Managing Director of Raffles Hotels & Resorts. 
To maintain its exclusivity, membership is non-transferable and by invitation only. 


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