New Hotel Brand Launches in Middle East

17th Dec 2004

A new name in the Middle East’s hotel sector has been unveiled with the official launch of the Danat Hotels & Resorts hotel brand.
The Danat Hotels and Resorts brand will look after eight UAE hotels and one in Morocco that are either owned and/or managed by the group, or where the group is the owner-representative.

Danat Hotels & Resorts, a division of the Abu Dhabi-based National Corporation for Tourism & Hotels (NCT&H) will manage two new five-star resorts, the Danat Resort Jebel Dhanna and the Al Raha Beach Hotel, as well as a cluster of four-star properties in the emirate.

Danat Hotels & Resort will be responsible for the management of eight four and five-star hotels in the UAE, including the two resorts, both scheduled for opening towards the end of 2004. Danat is also the owner-representative for the Hilton Rabat in Morocco, in which it has a share.

The four-star properties include the Mafraq Hotel, Liwa Hotel, Dhafra Beach Hotel and Mirfa Hotel, spread throughout the emirate of Abu Dhabi.

According to Abdulla Al Romaithi, managing director of NCT&H, the launch of the Danat brand repositions the group’s hotel offering under one flag.


He said: “The establishment of Danat Hotels & Resorts is the first step in the group’s expansionist strategy - and the two new resorts opening this year will give us a showcase to demonstrate that we mean business, and can deliver a product that meets every international standard.”

Danat, is the plural of Dana which is the most precious type of pearl, was chosen as the new brand name to reflect both tradition and the appeal of each hotel property in the corporation’s portfolio.

The two upscale boutique resorts, Danat Resort Jebel Dhanna and Al Raha Beach Resort, are both beachfront properties opening towards the end of 2004. Both have unrivalled beachfront locations, with Danat Resort Jebel Dhanna becoming the first five-star resort on the previously undiscovered west coast of the UAE.

“Our vision is to develop and manage high quality, reputable and service-oriented hotels that will be able to hold their own with international hotel brands outside the UAE,” said Romaithi.

“Through a gradual expansion programme, we aim to capitalise on the exceptionally buoyant conditions in the regional hospitality sector, targeting both leisure and corporate travel markets and establishing a name that will be recognised as a quality mark by customers in the Middle East and overseas.”

The Danat brand’s flagship will be the 109-room Danat Resort Jebel Dhanna, at a location 240km west of Abu Dhabi city, opposite the Sir Bani Yas island nature reserve.

Features of the resort include a pristine sand beach stretching for 800 metres plus a full range of beach and water sports, as well as two floodlit tennis courts, a par-36 nine hole sand golf course and driving range, children’s club, extensive banqueting and meeting rooms catering for up to 1,000 guests, the Body and Soul Health Club, Arabic and bistro restaurants and a C-View café, and six waterfront villas.

The first five-star resort on the west coast of the UAE, the Danat Resort Jebel Dhanna is expected to launch the area as a new destination for tourism, meetings and incentives, conferences and team building.

Complementing these facilities, Danat will unveil its second resort later this year with the opening of the Al Raha Beach Hotel opposite the Abu Dhabi Golf Club.

The emirate’s first boutique hotel, Al Raha Beach will incorporate 110 deluxe rooms and suites, as well as 24 private chalets, and will also feature a top-of-the-range spa and private waterfront.
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