First Class Just Got Classier

14th Dec 2004

New York-based Premier Bags, Inc. and
Continental Airlines have entered into a unique partnership to provide the
air carrier’s first class customers with complimentary luxury gift bags,
it was announced today by Laine Lipsky, Chief Executive Officer, Premier
Bags, Inc. and Mark Bergsrud, Vice-President Marketing Programs and
Distribution, Continental Airlines. The service, which will begin in
February, will be available to first class customers on flights
originating from Newark to Los Angeles, San Francisco, San Diego and
Seattle. Among the participants for the first cycle of gift bags are seven
top fragrances, including Prada and Caroline Herrera (one per bag),
Caudalie Lip Conditioner, five Bantam Book titles and Iredale’s D2O
Hydration Spritz. A full list of items will be announced shortly. “We are extremely pleased to partner with Continental Airlines in offering
this fabulous sampling of top-shelf brands to first class passengers,”
said Lipsky. “Premier Bags is assembling a fantastic array of participants
like Prada, Caudalie, Bantam Book and Iredale, who will be working with us
to supply the most exclusive products for our gift bags. Passengers today
have so many different options—together Premier Bags and Continental
have found a new way to accentuate the first class experience.”

“Our gift bags, featuring the very best products in fashion, beauty,
fragrance, dining and entertainment will add considerable value to first
class seating on Continental Airlines,” said Chris Carbone, President,
Premier Bags, Inc. “These are not typical samples—they are high-end,
full use items designed to cultivate a discriminating audience. It is an
invaluable way for marketers and brand experts to gain access to an
upscale, affluent audience, and they are going to raise first class travel
to an entirely new level.”

“We continually seek to offer products and services that provide value to
our customers,” said Bergsrud. “This partnership with Premier Bags enables
us to offer a nice ‘Thank You’ to our First Class customers for choosing
to fly Continental.”

Though specific terms of the agreement are not being disclosed, Premier
Bags, Inc. will provide a complimentary gift bag featuring several
high-end products every quarter. First class customers receiving Premier
Bags will be on flights departing from Newark International Airport to
four cities: Los Angeles, San Francisco, Seattle and San Diego.

Among the items in February’s bag are: * Assorted fragrances—Each
Premier Bag will feature a deluxe mini fragrance including:—Prada
Parfums (“a scent as the ultimate expression of a woman’s self”).—212
Men (“energetic, fresh green effect ... aquatic mineral masculinity ...
‘high tech’ spiritual sensuality ... 212 Men is about the ultimate New
York man who is eternally confident and effortlessly charming”).—paco
rabanne pour elle (a fragrance for a woman who has a “fleur de peau”
sensuality ... like a caress, the fragrance is fresh and warm, a sensual
floral).—Carolina Herrera’s 212 (“energetic and citrus ... sexy and
floral ... a woody halo ... It personifies today’s young woman looking to
define her own style”).—Love in Paris (“a magical fragrance created for
a woman who abandons herself to the true love of her dreams ... an
unforgettable floral that is sophisticated yet expressive”).—Caroline
Herrera New York (“an exuberant, rich floral, elaborately layered scent.
The essence of a woman who is tailored by day, brilliant by night”).—
Herrera for Men (“A fragrance of European subtlety and American strength
that is unmistakably masculine, refining the elegant man”). * Lip
Conditioner from Caudalie—A beauty treatment for the lips that repairs,
soothes, moisturizes and protects, leaving lips soft. The perfect
companion for the jet-setting business executive, Caudalie’s Lip
Conditioner prevents chapping and provides protection and nourishment
during and after long draining flights. Caudalie Vinotherapie Skincare
products use patented technology to harness the natural beauty benefits of
the grapevine. Stabilized grape-seed polyphenols in Caudalie products are
the most powerful botanical anti-oxidant, providing skin with excellent
free radical protection while revitalizing the complexion’s innate
youthful glow. * Select book titles from Bantam Books—Five titles from
Bantam Books will be included in the first cycle of gift bags (one per
bag), including The Killing Hour by Lisa Gardner; The Face of Deception by
Iris Johansen; A Gentleman’s Game by Greg Rucka; The 37th Hour by Jodi
Compton; and Persuader by Lee Child. * Iredale’s D2O Hydration Spritz—
Perfect for a long flight, Iredale’s D2O Hydration Spritz hydrates and
moisturizes the skin, whether it’s dry and flaky or oily. The product’s
hydrogen molecule is twice the weight of the molecule in ordinary water,
making it 10 percent heavy than H2O. It stays on skin for longer periods
of time and even inactivates certain acne bacteria, making it an ideal
moisturizing agent for blemish-prone skin.



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation