AirTran Turns the Page on Inflight Entertainment

AirTran Airways, a
subsidiary of AirTran Holdings, Inc. , today announced that Ink Publishing
of London, England will assume production responsibilities for the
airline’s inflight magazine. The publishing company has developed an
innovative periodical, entitled Go, which will make its debut on all
AirTran Airways planes in February 2005. AirTran Airways chose Ink, the world’s largest publisher of inflight
magazines, based on their experience and reputation for creating dynamic
print and online content for airline passengers. The principal objective
for the 132-page Go is to offer AirTran Airways’ travelers quick
information and enthralling articles in a stylized, contemporary format.

Go, which will be published bi-monthly until August when it will be
distributed once a month, boasts a wide array of literary content for
today’s travelers—from high-powered business strategies to
do-it-yourself facials. Regular features will include sports-themed
articles, reports on unique travel destinations, automotive and technology
reviews, hot celebrity trends, fashion and shopping tips, and hip food and
drink recipes.

According to Robert L. Fornaro, AirTran Airways’ president and chief
operating officer, “Passengers have come to expect a higher quality of
entertainment when they reach into their seatbacks.” He adds, “We feel Go
will set a new standard for inflight magazines. One thing that both Ink
Publishing and AirTran Airways share is a passion for innovation and
success.”

“By building on our extensive experience in producing titles for the
airline industry, we intend to deliver one of the best inflight magazines
in the country,” commented Jeffery O’Rourke, chief executive officer of
Ink Publishing. “AirTran Airways offers a great service, and their
forward- thinking outlook has given us an opportunity to develop an online
and offline publication that speaks specifically to their passengers in an
intelligent, entertaining and uniquely interactive format.”
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