Best Western and MasterCard are ringing
in the holiday season with a special gift offer for members of the hotel
chain’s Gold Crown Club International (GCCI) loyalty program. From November 15 through December 31, 2004, GCCI members residing in the
U.S., Canada, and the Caribbean will receive a $25 (USD) Best Western
Travel Card after each qualifying stay when they select MasterCard as
their method of payment.

The Best Western Travel Card is accepted at more than 4,100 Best Western
hotels worldwide and may be used by guests to pay for accommodations and
related incidentals, such as room service and phone charges*.

“This exclusive holiday offering provides Best Western with the
opportunity to express our appreciation for the loyal customers who visit
our worldwide hotels throughout the year,” said Dorothy Dowling, senior
vice president of marketing. “As members of our GCCI program, guests will
be able to apply this special savings to their business and leisure
travels—whenever and wherever they go in 2005.”

To be eligible to earn the Best Western Travel Card through this special
offer, guests must register online prior to their first stay at
http://www.goldcrownclub.com/ or call 1-800-237-8483 and mention offer
code MC25. Individuals who are not already Gold Crown Club International
members can sign up for the free program when registering for the offer.

Each GCCI member is limited to four, $25 Best Western Travel Cards
throughout the length of the promotion. Cards will be mailed to recipients
within six weeks of each hotel stay. A qualifying stay is defined as one
or more consecutive nights at the same hotel regardless of the number of
check-in/check-out occurrences.

The Best Western Travel Card is available to all customers for purchase in
U.S. dollars, Canadian dollars, euros, British pounds, Swiss francs,
Swedish kroners, Norwegian kroners and Danish kroners. Offered in any
denomination between $25 and $1,000 U.S./euro (or equivalent in other
currencies), it can easily be reloaded or have value added instantly by
visiting http://www.travelcard.bestwestern.com/ or by calling
1-877-CARD-2TVL (227-3288).

Launched in 1988, Best Western’s loyalty program is one of the industry’s
few truly international travel clubs. Members across the globe can earn
points towards an extensive array of product and service awards at Best
Western hotels throughout North, Central and South America, Europe, Asia,
Australia, New Zealand and South Africa.
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