Magnolia Hotels Aims to Enhance Sales with Daylight Software

11th Nov 2004

Magnolia Hotels
has selected Daylight Software as its partner to provide the only Advanced Sales and Catering system in the marketplace to their growing portfolio of hotels.  The Magnolia team chose Daylight enterprise as the perfect solution for their immediate needs as well as future goals.

“We chose Daylight because the product is very configurable,” said Jeff Parker, Director of Technology/Chief Funologist of Magnolia and the reigning HFTP Certified Hospitality Technology Professional of the Year. “From an IT professional’s perspective, the fact that Daylight offers a true ASP model with full functionality was certainly a major contributor to the decision. As we continue to add hotels, the ASP approach means it’s a simple matter of assigning log-ins, instead of bringing in a forklift full of new hardware. I can have people up and running on our system instantaneously.”

Parker and Corporate Director of Sales Mike Pratt both participated in the Daylight Corporate Standards training sessions at Daylight headquarters in Portsmouth, NH recently. “We loved the process,” said Parker. “Daylight helped us see which business processes we’re doing right and what changes we need to make. Probably the biggest factor is that Daylight treats us as an important company, not a small fish in a big pond.”

“We recognize that Magnolia Hotels is a growing organization, so we were able to make practical suggestions during the early phases of their configuration that will help them maximize their Daylight solution,” said Erik W. Dorr, Regional VP of Sales for Daylight Software. “The feedback they’ve given us is that we are the only software company who envisions how their system needs to work not only for today but also for the future.  As a result, there is wonderful synergy between our two companies that we are able to translate almost immediately into business processes that strategically position Magnolia for growth.  We had the benefit of having both their Director of IT and their Corporate Director of Sales and Marketing to provide answers in real time as we went through the Corporate Standards phase of the project.”

Daylight’s Advanced Sales & Catering system will aid the three hotels currently booking meetings and function space as well as coordinating the significant amount of executive extended stay business they book. Daylight will interface directly with Magnolia’s RDP property management system providing true availability for all departments at each of the properties as well as at the corporate headquarters.



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