Bahamas to launch £1 million TV ad campaign

9th Nov 2004

Ben Kilbey in LondonIn a bid to increase its physical presence and teach individuals about the diversity of the region, the Bahamas will launch a massive £1 million pound television advertisement in January 2005. This comes on the back end of news that the Bahamas witnessed a 17 percent increase in visitor arrivals at the end of August.It is the largest sum that the Bahamas Tourism Association has ever spent on an advertising campaign. Speaking of the campaign Vincent Vanderpool-Wallace - Bahamas Director of Tourism - said; “We want to get the message out that the Bahamas is an entire region and not just a single destination.”

The campaign will also assist with the rebuilding process following this year’s horrific Hurricane activity in the region which badly affected Gran Bahama and Abaco. Mr. Wallace was keen to stress yesterday at a CTO press conference; “I really would just like to say Hurricane - what Hurricane?”

He went on to discuss the diversity of the region and the fact that Virgin will be initiating its first airlift to Nassau in the summer of ‘05. “Did you know that from the top of the Bahamas to the bottom is larger then the state of Florida with a larger population then the country of Canada - this is a very diverse region.”

The Bahamas already enjoys healthy airlift from British Airways who are gearing to start their sixth weekly flight this winter. There is also talk of First Choice commencing direct flights to Nassau next summer.

Also at the conference the Director spoke of some exciting investment news to come shortly. Watch this space.




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