Conde Nast Traveler magazine listed seven
Greater Phoenix hotel properties among its 50 Top United States Resorts in
their 2004 Readers’ Choice Awards. The awards, which appear in the
November 2004 issue of Conde Nast Traveler, were compiled from more than
20,000 reader responses. Resorts were evaluated on five essential
characteristics: rooms, service, food/dining, location, overall design and
activities/facilities. The Boulders Resort & Spa scored an 89.5, The Phoenician Resort & Spa,
87.4, The Four Seasons Scottsdale at Troon North, 86.8, the Fairmont
Scottsdale Princess, 83.1, the Royal Palms Resort and Spa 82.9, the
Arizona Biltmore Resort 82.6, and the Sanctuary on Camelback Mountain
81.7. Also listed among the Top 50 Resorts is the Enchantment Resort in
Sedona at 86.6.

The selection of seven highly regarded resorts is a further indication
that the Greater Phoenix area has elevated into a premier, top-tier
destination for both leisure and meetings travelers. With the frequency of
flights and low fare options available into Sky Harbor International
Airport, the region is preparing for an increase in hotel occupancy and a
strong visitor showing this winter season.

“National and international marketing programs developed by destination
marketing organizations like ours, on behalf of Greater Phoenix, have
raised awareness of the area as a premier resort destination with premier
spas, championship golf, shopping, culture and cuisine,” explained Scott
White, Vice President of Sales and Marketing for the Greater Phoenix CVB.
“This, in turn, generates additional economic impact for the entire region
and the state of Arizona.”

More than 13 million people visit Greater Phoenix each year, contributing
more than $6 billion directly to the area’s economy. Tourism in Greater
Phoenix also accounts for approximately 225,000 jobs.
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