Crowne Plaza continues to improve its
innovative Meeting Success program with the introduction of new products
and services across Australia, New Zealand and South Pacific, making life
easier for meeting planners, facilitators and delegates.One of the most significant additions to Meeting Success is tailored food
and beverage options for meetings. The first is Lunching In, a menu for time-
conscious delegates who need to work through lunch, offering a variety of
shared table meals developed to keep them stimulated and engaged.
Lunching In includes Yum Cha, Sushi, Mediterranean meals and a range of
Every Crowne Plaza hotel now also offers Snack Attack, an all-day snack
bar within the meeting room, stocked with a range of snack options from
nuts, chocolate and soft drinks through to muffins, energy bars, fruit, juices
as well as tea and coffee. Perfect for interactive meetings such as training
sessions or workshops, Snack Attack ensures that meetings can run
uninterrupted, while still providing opportunities for short working
As not all meetings are held in formal environments, Crowne Plaza has
introduced Meet and Eat for informal sessions. Meet and Eat is a menu of
easy-to-eat snacks and lunches, as well as essential business products
such as business services and stationary items for people holding meetings
in lobby or lounge areas. With Meet & Eat, Crowne Plaza shows that they
understand a range of meeting needs.
Meeting Success has been a strong driver for Crowne Plaza’s meeting
business since its introduction in 2003. “Since we established the Meeting
Success program, the contribution of Crowne Plaza’s meeting business has
increased by over 20% across the region,” said InterContinental Hotels
Group Regional Director of Sales and Marketing Australia, New Zealand and
South Pacific, Jolyon Bulley. “During that time, our share of high yield
residential meeting business increased significantly, and day meeting room
occupancy also delivered strong growth.
“This alone demonstrates the attraction of Meeting Success and the
recognition by meeting planners, facilitators and delegates of Crowne Plaza
as the Place to Meet. With these latest enhancements to the programme,
that position is being further strengthened,” Mr Bulley said.
The new product additions build upon Crowne Plaza’s Meeting Success’ core
products and services, which include a Two Hour Response to all meeting
enquiries, dedicated Crowne Meetings Directors, and practical facilitator
and delegate tools for meeting environments.
The new Meeting Success products, Snack Attack, Lunching In and Meet &
Eat, are currently being introduced across all 14 Crowne Plaza hotels in
Australia, New Zealand and South Pacific, and will be implemented by the
end of October 2004. For a full listing of Crowne Meeting Directors across
the region, log on to www.crowneplaza.com.au or www.crowneplaza.co.nz and
click on the meetings and events icon.