InterContinental Hotels Group continues to
lead the way in online distribution with today’s announcement that it has
certified Wotif.com as compliant with its groundbreaking Internet
InterContinental Hotels Group certifies Wotif.comWotif.com joins Travelocity and Travelocity Business as preferred online
partners of InterContinental Hotels Group. The Group set its Internet
distribution standard in May this year, outlining how the Group wished to do
business with online travel companies. The Group has stipulated that it will
now work only with third party online distributors that meet the standard.
As a certified partner, Wotif.com will be able to sell inventory from the
Group’s more than 3,500 hotels and resorts around the world, under brands
including InterContinental, Crowne Plaza and Holiday Inn.
The Group is committed to working with distributors and affiliates that
always engage in clear marketing practices, respect the Group’s
trademarks, ensure reservations are guaranteed through an automated and
common confirmation process, and clearly present fees to consumers.
“It is great to see that Wotif.com shares our values for online marketing and
sales practices, and respects our need to look after the best interests of our
hotels and customers. We’re very pleased to certify and endorse Wotif.com,
and are looking forward to working with them in this market and around the
world,” said InterContinental Hotels Group Regional Director of Sales and
Marketing for Australia, New Zealand and South Pacific, Jolyon Bulley.
Chief Executive Officer of Wotif.com, Graeme Wood agreed, saying: “We
have achieved certification through maintaining a high standard of consumer
practices and hotel relations, which reflects InterContinental Hotels Group’s
preferred online sales and marketing practices. We are pleased to further
strengthen our relationship with the Group and to expand our inventory on a
global basis with their worldwide recognised brands.”