Fashionistas and Foodies Flock to the Skyline

27th Oct 2004

Fashion and food combine in the creation of the Fashion
Food Menus launching at SAGE Restaurant at the Sheraton Skyline Hotel from 1
November, in partnership with one of London’s hottest upcoming names in fashion -
designer Roubi l’Roubi.

Having launched his own label this year, the Sudanese born fashion designer has
already gained international recognition as a leading couturier - he has dressed
many VIPs from the world of showbusiness and members of royalty and aristocracy,
such as Dame Shirley Bassey and the Kuwaiti Royal family.  His creations encompass
both sleek and sassy day wear to the air of glamour and understated elegance in his
evening dresses.


Using his creativity and passion to take fashion further Roubi l’Roubi has formed a
unique partnership with the Sheraton Skyline Hotel to offer guests an intriguing
combination of fashion and food.  From 1 November SAGE Restaurant at the hotel will
offer guests menu ‘Collections’ linked to the Fashion world’s annual diary - for

  a.. Paris Autumn Collection (November) - Salade Champs Elysees, Saumon Vendome,
Dessert Avenue Montagne
  b.. Milan Winter Collection (December) - Insalata Montenapoleone, Risotto Via
della Spiga, Ossobuco alla Brera
Award-winning SAGE Chef Ugur Talayhan has created mouth watering dishes to tempt
even the most figure conscious fashion fans. 



Flavio Bucciarelli, General Manager, Sheraton Skyline Hotel said, “This is a unique
partnership between a hotel and a fashion designer.  We are delighted to be working
with an up and coming designer like Roubi. With this partnership we are continuing
our focus on innovation, which began two years ago with the opening of the tropical
Sky Bar and the recent opening of an art gallery and our unique Shisha Bar. I am
sure our female guests in particular will enjoy the blend of fashion and food we
will be offering from now on.”


Roubi l’Roubi said, “I am very excited about the prospect of working in partnership
with the hotel.  The Skyline’s location at one of the world’s major hubs is a
perfect forum for international clientele interested in glamour and style.”


Roubi l’Roubi has a growing following in the UK and European fashion industry.
Having honed his skills with renowned women’s fashion label Joseph and Saville Row
master tailors, then as co-owner and joint designer of the prominent Tomasz
Starzewski fashion-house before launching his own label this year,  his creations
are becoming sought after by celebrities for film premieres and film sets. At this
years BAFTA Awards his beautifully cut crimson silk evening gown, adorned with
Swarovski crystals was voted amongst the top ten dresses by the national press.


Paris Fashion Week in March provided another opportunity for the label to make its
mark on the international fashion scene. The collections dazzled the buyers of New
York’s famous department stores - Saks Fifth Avenue and Bergdorf Goodman stores, who
succumbed to the glamour of Roubi’s evening wear.


As well as creating beautiful evening gowns. Wedding dresses and outfits for Royal
Ascot, Roubi l’Roubi also tailors elegant suits and shirts for men.  Popstar Peter
Andre was the first to show a perfectly cut Roubi l’Roubi suit worn over a smart
striped shirt at this year’s GQ Awards ceremony.  The Collection is noted for its
classical bespoke suits in the Saville Row tradition - with some unusual details
such as top stitching and lining in bold contrasting colours - worn with crisp
fitted cotton shirts with high Edwardian collars.


Following a $2.5million refurbishment earlier this year and the introduction of the
luxurious Sheraton Sweet Sleeper Beds and High Speed Internet Access in all rooms,
the Sheraton Skyline Hotel & Conference Centre at London Heathrow continues to set
itself apart from traditional airport hotels. First time guests are impressed with
the contemporary hotel décor, warm style and comfort of the rooms, the quality of
cuisine, excellent service and a diverse range of bar experiences available.  The
hotel has reclaimed its status as one of the world’s premier airport hotels.


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