Mercator has announced that it has implemented its CRIS frequent flyer and customer relationship management solution at India’s largest privately-owned carrier, Jet Airways.
The development follows the recent implementation of Mercator’s RAPID airline revenue accounting system for the same airline. Mercator had claimed that Jet Airways is the first airline on the subcontinent to use the RAPID system.
“CRIS forms the backbone of Jet Privilege (Jet Airways’ frequent flyer programme), we have taken a major step forward in the way we acquire, recognise and reward our frequent fliers. The new programme is not only more rewarding but has many innovative benefits previously unseen in India,” said Peter Luethi, chief operating officer of Jet Airways. With 400,000 members of Jet Privilege now enjoying the benefits of CRIS, the total of frequent flyer accounts being managed by the system number more than two million.
Mercator says JP Members can now access their frequent flyer accounts online by logging on to www.jetairways.com. They can then access and update their JP information, purchase tickets, access customised offers based on their preferences, verify their JPMiles and activities, claim missing JPMiles, and redeem their JPMiles for Jet Airways flights. Apart from Jet Airways, Emirates, SriLankan and Philippine Airlines already using the CRIS system.
For RAPID system, Mercator had worked with the Jet Airways team in Mumbai, providing the business consultancy and project management essential to the system’s successful launch. The system quickly and accurately transforms the data on passenger tickets and cargo air waybills into a stream of financial and strategic information. This enables airlines to optimise revenue and gain a clear and accurate view of their customers’ needs.
“RAPID gives us this control, and delivers the kind of management information that we need as we expand our operations internationally. The solution will help us drive our future strategy forward, maintaining our position as India’s largest privately-owned carrier,” said Luethi.