The growth of the Wi-Fi industry depends on the establishment of many different companies in the value chain. The more teamwork and joint efforts between these companies, the faster the overall market will grow.

The BrainHeart European Wi-Fi Award was initiated in 2003 to recognize the company that has contributed most to the growth of the European Wi-Fi industry during the year. Industry impact, innovation and cooperation are the main criteria used in selecting the winner. At this year’s Wi-Fi Business Development Summit in Paris, the U.S. company Wayport
was awarded the BrainHeart European Wi-Fi Award for 2004.

“Wayport has provided solid evidence that public Wi-Fi access is a viable business - provided that a good mix of business models, a collaborative approach, flexibility, persistence and excellent execution are part of the plan,” says Magnus Melander, Partner at BrainHeart Capital. “Wayport has pioneered Wi-Fi industry leadership, continuously adapted to the changing market conditions and provided invaluable guidelines and confidence to their European counterparts,” continues Mr. Melander.

 

“Wayport’s strategy has been to provide a unique and high-quality customer connectivity experience for the millions of business travelers who connect to our service in strategic locations around the world, to enable carriers and aggregators to gain access to a neutral host network through Wi-Fi World? and to drive the maximum number of customers to the venues we provide service to,” said Dan Lowden, Vice President of Marketing for Wayport, “Through these efforts, we are able to provide compelling economics for all, bringing increased customer opportunity and loyalty. On behalf of the Wayport team, we are extremely honoured to receive the BrainHeart European Wi-Fi Award.”

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