Orbitz Partners with Lucky Magazine
Orbitz
today announced “Shop, Orbitz & Go!,” a special
promotion designed to make planning that next big shopping trip easier
and more convenient than ever.
Through a partnership with shopping magazine Lucky, the
“Shop, Orbitz & Go!” program gives consumers the inside scoop on where
to get the best prices and selection on travel and merchandise in eight
popular shopping destinations - Boston, Chicago, Las Vegas, Los Angeles,
Miami, New York, San Francisco and Seattle.
“Our ‘Shop, Orbitz & Go!’ promotion gives people who are passionate about
shopping an easy way to blend it with their love of travel,” said John
Samuel, Orbitz executive vice president for Consumer Travel. “Just as
Orbitz makes it easy to find great deals on travel, we’re making it easy
for shoppers to find the best places to shop and eat, as well as enjoy an
insider’s tour of the local’s favorite neighborhoods.”
And there are plenty of serious shoppers out there. According to a recent
Orbitz survey, almost three-quarters of leisure travelers (73%) ranked
shopping as important, or more important, than nightlife when planning a
vacation. More than half (51%) have done their holiday shopping while
traveling and 49% admitted to purposefully leaving room in their suitcase
to bring back purchases made while on the road.
“Each issue of Lucky celebrates great shopping across the country and
around the world,” says Allyson Waterman, special projects editor of Lucky
magazine. “We had a great time working with Orbitz to come up with the
best places to shop, and we think consumers will enjoy checking out some
of our favorite off-the-beaten-path shops, as well as rediscovering their
favorites.”
The “Shop, Orbitz & Go!” promotion can be accessed at
http://www.orbitz.com/shop
now through December 18, 2004.
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