Air Canada today announced
that it is taking another big step toward further simplifying its fare
structure and increasing customer convenience by eliminating its Econo fare
category effective immediately—along with minimum stay and round trip
requirements for fares on all continental North America flights.By eliminating the Econo fare type, the airline is moving from six fare
categories to just five simple fare types - Tango, Fun, Latitude, Freedom and
Executive Class - one-way fares that permanently offer best all-round value,
and all without the hassle of minimum stay and round trip rules.
  “Enforced Saturday stay-overs and return fares are the bane of air
travelers and the last vestiges of old-style airline pricing. We’re delighted
to get rid of them and stop telling customers where to spend their weekends,”
said Montie Brewer, Executive Vice President, Commercial. “Now there’s no
minimum stay required and no need to fly round-trip to get Air Canada’s best
fares in continental North America. By removing these rules, we’ve reached
another milestone in giving customers simple, flexible and easy-to-use fares.
This builds on our simplified fare structure and demonstrates Air Canada’s
commitment to innovation and customer choice.”
  Customers are choosing Air Canada’s simplified fares in increasing
numbers due to instant access to the lowest available fares and the ability to
select one of five simple and distinct fare types. Air Canada’s ultra-clear
web display distinguishes itself from that of most carriers by showing all
travel options on one screen and allowing customers to easily compare price,
benefits, flexibility and attributes. Moreover, Air Canada customers can make
complete or partial changes to most reservations directly online. In addition
to the Aeroplan Miles earned on eligible fares, every flight booked at
aircanada.com earns one additional Aeroplan Mile for every $3 spent on all
domestic Canada and transborder U.S. travel.
  Air Canada now offers five different types of fares for five different
types of airline trips from ultra-low priced, fixed-schedule travel with Tango
fares to full-featured, flexible business travel with Executive Class fares.
Each fare category is priced according to its built-in benefits (flexibility,
refundability, level of Aeroplan mileage accumulation, lounge access etc.)
giving Air Canada customers the unique ability to select the specific fare
category and benefits they need for the type of journey they’re planning.
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