According to the latest release of travel data, the number of tourists visiting Trinidad & Tobago during the period of January to May 2004, has increased by 17,139, or 10.2 percent, from the same period in 2003. “The largest number of visitors originated from the US,” said Warren Solomon, Vice President of Tourism.These figures are a result of the efforts of the Tourism and
Industrial Development Company of Trinidad & Tobago (TIDCO). TIDCO’s goal
is “to market and promote Brand T&T.” TIDCO has been pursuing several
niche-marketing strategies to raise the international profile of our
destination, including advertising in a number of popular international
publications, participating in tourism trade shows, such as the
International Travel Bourse in Berlin (the world’s largest travel fair) and
the World Travel Market (WTM) in London as well as the international
promotion of Trinidad Carnival - “The Greatest Show on Earth.” The number
of visitors for the 2003 Carnival season was one of the record highs since
1997, totaling 40, 455.
“With this encouraging trend, TIDCO is confident that projections for
overall visitor arrivals for 2004 will be exceeded,” said Warren Solomon,
Vice President of Tourism.