Prime Partners with Points International

27th Sep 2004

Prime Hospitality
Corp. announced today that it has partnered with Points International
Ltd., operator of The Points Exchange, to allow Prime Rewards members to
exchange points for merchandise and additional airline miles.
While Prime Rewards members already receive airline miles for dollars
spent at AmeriSuites, Wellesley Inns & Suites and Prime Hotels & Resorts,
participation in The Points Exchange expands their choices for airline
miles and also allows them to exchange points for merchandise and other
retail items. Online retail participants in the program include American
Eagle Outfitters, Banana Republic, Barnes & Noble, eBay (Anything Points),
Eddie Bauer, JCPenney, JCrew, Macys, Spiegel, Starbucks, The Home Depot
and Williams Sonoma. Through the user-friendly website, members
can also make exchanges for gift certificates and track their account
balances in other loyalty programs. Partner airline programs include Air
Canada (Aeroplan), Alaska Airlines (Mileage Plan), America West Airlines
(FlightFund(R)), American Airlines (the AAdvantage(R) program), Delta Air
Lines (Sky Miles(R)), US Airways (Dividend Miles) and others.

“In looking for ways to make the Prime Rewards program as competitive and
attractive as possible, we wanted to offer our members the opportunity to
further leverage their points and miles,” said Jim Gard, Prime’s Vice
President of Marketing Services. “We have steadily added service providers
to our own loyalty program, with whom our members can redeem points and
miles, and now we have greatly expanded their options through our
participation in The Points Exchange.”

“The Points International team is delighted to welcome Prime Hospitality
to our growing list of partners on the Points Exchange,” said Rob MacLean,
CEO of Points International. “With the millions of members of our other
loyalty program partners in the Exchange, this new relationship offers
exciting benefits and added utility for Prime Rewards members, and
continues the successful acquisition of important new partner
relationships for Points.”


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