Westin Celebrates Five Years of "Heavenly Beds"

24th Sep 2004

Westin Hotels & Resorts are the best in bed! And just to prove it, Westin is offering anniversary packages celebrating five years of the most comfortable beds in the hotel industry.

ÊSince its debut in 1999, the Westin Heavenly Bed has been installed in 40,000 hotel rooms around the world and reached near iconic stature, sparking a bedding revolution in the hotel industry.


More than 19 million guests including politicians, sports icons and celebrities have tucked themselves into a Heavenly Bed - which has proved so popular that 4,000 have insisted on taking the bed home, by purchasing one, and another 30,000 have bought the signature sheets and pillows.



Westin is now celebrating with a package valid from now for the rest of this year at its 17 Asia-Pacific properties.


Prices start from: Westin Melbourne (AU$285), Westin Sydney (AU$315), Westin Resort Macau (HK$1,199), Westin Shanghai (US$215), Westin Resort Nusa Dua Bali (US$105), Westin Awaji Island resort & Conference Center (JPY21,000), Westin Miyako Kyoto (JPY30,000), Westin Nagoya Castle (JPY29,500), Westin Osaka (JPY40,000), Westin Tokyo (JPY30,995), Westin Chosun Beach Busan (KRW170,000), Westin Chosun Seoul (KRW290,000), Westin Resort Guam (US$119), Westin Kuala Lumpur (MYR319), Westin Philippine Plaza (US$135), Westin Taipei (TWD5,500) and Westin Grande Sukhgumvit Bangkok (US$100).

“The industry thought we were nuts when we introduced this fluffy, all-white bed and did this huge PR campaign where we trotted this bed out to landmarks around the world including the New York Stock Exchange, Grand Central Station and the Space Needle in Seattle,” said Barry S. Sternlicht, Chairman and CEO of Starwood Hotels & Resorts Worldwide, Inc (NYSE:HOT), Westin’s parent.


He conceived the Heavenly Bed, modeling it after his bed at home in Connecticut, and said as the trend in the hotel industry was cutting corners on bed quality, “Westin’s Heavenly Bed was the first of many Starwood innovations that gave the industry a much needed wake up call and helped our brands differentiate themselves in a powerful way.”Ê


After introducing the Heavenly Bed, surveys have shown dramatic increases in overall guest loyalty and satisfaction, which this year reached its highest level. The independent J.D. Power and Associates 2004 North America Hotel Guest Satisfaction Study further ranked Westin “Highest in Guest Satisfaction Among Upscale Hotels Chains.” The all-white Heavenly Bed has also been featured in USA Today, New York Times and Forbes and appeared on The Today Show and Good Morning America.ÊÊ


“The brand loyalty the Heavenly Bed has built for Westin during the past five years is incredible,” says Sue Brush, Senior Vice President for Westin Hotels & Resorts.


“I finally decided to buy a Heavenly Bed because it seemed less expensive than moving into a Westin hotel,” wrote one California guest. And the orders keep coming - the brand expects sales of its Heavenly line to exceed US$8 million this year.Ê



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