DER Group has today announced it has become the latest company to join TOWARD Europe
, the organisation created to maximise the profitability of travel industry companies. DER Group, which is part of the REWE travel group, includes
long-haul tour operators Dertour, Meier’s Weltreisen and ADAC, and the DER Business Travel Division and DER travel agencies.
With a turnover in excess of EUR2bn, DER Group is one of the largest travel companies in Germany.
DER becomes TOWARD Europe’s 37th member, alongside other blue-chip European brands including Accor, [MKB1]British Airways Holidays, Cosmos, Europcar, Gold Medal, Pegasus and Orient-Express Hotels.
The company will join both TOWARD Europe’s ‘Business and Cost Analysis’ and ‘Inventory and Content’ working groups, respectively created to review how the industry can reduce costs and increase profit and to identify ways to improve the distribution of inventory and content.
Gudrun Schön, IT director at DER said: “DER has decided to join TOWARD Europe because we believe the organisations members are now shaping the development of the travel industry. Many leading companies across the travel sector in Europe have joined TOWARD Europe and it is important for DER to be at head of change in the European travel industry.
“We’re happy to be involved in an industry body that’s working to achieving lasting change and standardised processes. Furthermore, the ongoing communication between members will ensure we obtain information on new industry trends.”
Bill Barnes, TOWARD Europe management committee member and head of tours business unit at Amadeus said: “TOWARD Europe is bringing travel companies together to debate the issues of distribution and profitability, and we’re naturally delighted that one of Germany’s leading tour operators has come on board.
“We welcome DER to TOWARD Europe, and believe their decision will now encourage other German operators and industry players to become involved in this growing organisation.”