bmibaby Set to Overtake British Airways

16th Sep 2004

is proving that, contrary to some industry comment, the low cost sector is still vibrant and growing with visits and bookings to its website steadily increasing every week.
The airline, launched just thirty months ago, is now set to overtake the website market share of British Airways (source:, placing bmibaby in the top three airline websites visited by the UK public.  bmibaby has challenged its full service and low cost rivals for web share and, compared to 2003, the airline has achieved the most consistent web growth of all the top airlines.

Tony Davis, managing director, bmibaby said: “The growth we are witnessing in such a short space of time is phenomenal. The past four weeks web share statistics, when compared with the same weeks in 2003, show that bmibaby can boast the most consistent growth. We’re the only airline in the top four to have improved our web share every week compared to the previous year.

“The investment we have made in boosting our web site has certainly helped ensure that we have the capability to process bookings quickly and efficiently.  In passing BA we are sending out a clear message that bmibaby is genuinely the UK’s second largest low cost airline and is clearly ahead of other would be contenders. We have enjoyed an outstanding summer and we are now looking forward to our most successful winter to date. There has been much comment in the low cost market about the challenges that lie ahead yet bmibaby continues to go from strength to strength.”

bmibaby recently announced expansion plans into Birmingham Airport with flights commencing in January 2005. The airline aims to carry in excess of one million passengers through the airport next year, consolidating its position as the biggest airline in the Midlands.

The airline re-launched its website, in July 2004 offering a quicker service, an easier booking process and a site that was more easily navigable for consumers.



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