InterContinental Hotels Group, the world’s largest and most global hotel
company, announces the launch of its second annual International Sales
Blitz the week of September 20-24, 2004.
A global initiative, over 2,000 IHG properties will participate in this year’s
effort including representation from every country in the Americas, plus
hotels in the EMEA and Asia Pac regions. “Only IHG, could orchestrate a
multi-branded, international campaign of this scale and scope. It
demonstrates the company?s unmatched collaboration with its franchisees,”
said Tom Seddon, SVP, Americas Brand Performance, IHG. “The
participating hotels will not only experience benefits like new business and
revenue opportunities but they will also experience the long-term benefits of
their client?s being exposed to the breadth of the IHG family of brands and
its guest loyalty program - Priority Club Rewards®.”
With more than 3,500 hotels and over 538,000 guest rooms, IHG has an
established international brand-name property to suit every guest?s service,
amenity and lodging need. IHG?s brands contains some of the most widely
recognized hotel brands in the industry including: InterContinental Hotels &
Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites,
Candlewood Suites and Hotel Indigo hotels.
According to organizers of the 2003 IHG Sales Blitz, this effort uncovered a
room night potential of 381,299 across the system and a revenue potential
of more than $22,500,000.
“The timing for this initiative is perfect. The return of the business traveler
and other market indicators are letting us know that travel is on the rise.
With this being said there is not a better time to touch base and
say ‘thanks’ to existing clients while also seeking new clients,” said Steve
Porter, president, the Americas, IHG. “This effort is just another example of
ways IHG is collaborating with its franchised and managed hotels.”