Prime Launches Corporate Preferred Rate

9th Sep 2004

Prime Hospitality
Corp. announced today that it has introduced a new corporate rate program
for small and medium-sized companies. Called Prime Preferred, this program
gives members guaranteed discounted rates at all AmeriSuites and Wellesley
Inns & Suites, nationwide—with last room availability.
To qualify, organizations must use a minimum of three different
AmeriSuites and/or Wellesley Inns & Suites per year and a minimum of 250
suite/room nights per year. There are no restrictions on company size,
dollars spent or per-person hotel stays. Most important, membership is
assigned based on nationwide volume, not by city.

“We designed Prime Preferred specifically for companies that may not be
large enough or book enough rooms on an annual basis to qualify for other
national programs,” said Bryan Hayes, Prime’s Senior Vice President of
Operations. “These mid-market companies form an important part of our
customer base and we wanted to find a way to better meet their needs.”

Since the Prime Preferred program is exclusive to AmeriSuites and
Wellesley Inns & Suites, members can also choose to participate in Prime
Rewards, the frequent traveler program that lets guests earn both airline
mileage AND hotel points for their stays at any Prime Hospitality hotel.


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation