Priority Club Rewards Easy to Earn Points

For Members of Priority Club Rewards, the
guest loyalty program for InterContinental Hotels Group, earning
bonus points has never been so easy. From September 13 through
December 17, 2004, members can register to earn 3,000 bonus points or
1,000 bonus miles every third night they stay at any InterContinental
Hotels Group property during the Stay 3 promotion.  Members can earn a
maximum of 30,000 bonus points or 10,000 bonus miles and the nights do
not have to be consecutive. (Register at www.priorityclub.com/30000.)
“Our members enjoy staying at our hotels and we want to reward them by
providing bonus points or miles that are easily earned and redeemed for
things they actually want,” said Steve Sickel, senior vice president, loyalty
marketing, InterContinental Hotels Group.  “This is a great way for members
to earn points and use them for free room nights, plane tickets or
merchandise.” 
The Stay 3 incentive applies to Priority Club Rewards members who stay at
InterContinental Hotels & Resorts®, Crowne Plaza Hotels & Resorts®,
Holiday Inn®, Holiday Inn Express®, Staybridge Suites® or Candlewood
Suites® hotels.

Priority Club Rewards features more sought-after benefits than any other
hotel offering including the ability to transfer points between accounts, no
blackout dates on Reward Nights and no point expiration.  It is also the only
major hotel loyalty program that offers a Personal Shopper program, which
allows members to exchange their points for just about anything, including
gifts for others.

“We’re the largest hotel loyalty program in the industry because we make it
very easy for our members to earn and redeem points when they stay in our
hotels,” said Sickel.  “Our goal is to continue to be the most customer-
focused guest loyalty program in the industry and we think promotions like
this one show our members that they really are our priority.”

Priority Club Rewards is the world’s first and largest hotel loyalty program
spanning more than 3,500 hotels in nearly 100 countries.  With more than
300,000 travelers joining the program each month, Priority Club Rewards
membership has doubled over the last three years, to more than 21 million,
with 20 percent of new members enrolling via the Internet in FY 2003. The
program placed first or second in 14 of 16 categories at the 2004 Freddie
Awards, the most prestigious consumer-generated awards in the travel
industry. 

Enrollment in Priority Club Rewards is free. Guests enroll online at
www.priorityclub.com, by calling 1-888-211-9874 or by inquiring at the
front desk of any InterContinental Hotels & Resorts, Crowne Plaza Hotels &
Resorts, Holiday Inn, Holiday Inn Express, Staybridge Suites or Candlewood
Suites hotels worldwide.
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