Radisson Hotels & Resorts today
announced that it has launched “Express Yourself,” the hotel industry’s
first, new generation online check-in process that is now available at all
its hotels and resorts in the Americas. At the core of this new expedited
hotel check-in process is the ability for guests to check in via the Web
at their convenience and provide preferences in advance of their arrival,
eliminating a lengthy check-in process and providing more control over
their hotel experience. The new system was designed to support Radisson’s
new brand strategy focused on identifying and enhancing key guest touch
points and enabling choice.
“Express Yourself” features a three-step process. First, guests reserve a
room via any Radisson booking process (Web site, call center, hotel direct
or through a travel agent). Then, seven days prior to their visit, they
will receive an e-mail inviting them to “express” themselves by checking
in at the Radisson Web site ( http://www.radisson.com/ ). Personal
preferences might include the request for a specific room location
(examples include proximity to elevators, high or low floor), high speed
Internet access, enroll in the Gold Points Reward program or other special
Upon arrival, they only need to identify themselves at the front desk.
They will promptly receive a key packet and hotel information—with no
waiting and no hassles. Guests can utilize Express Yourself up until 6:00
p.m. on the day of arrival and at least two hours prior to check-in.
Guests selected preferences will be delivered automatically, every time
they stay at a Radisson location.
“In the near future, guests will also be able to express their personal
preferences for additional services such as newspaper, request an
automatic wakeup call or room service order,” said Bjorn Gullaksen,
Carlson Hotels Worldwide executive vice president and Radisson brand
leader. “These features will be available to all guests, regardless of
Gullaksen explained that each time guests book a new reservation, they can
elect to modify or enhance their “Express Services” for the current trip.
“Along with a quick check-in,” said Kris Lambrecht, program director for
Express Yourself, “one of the primary objectives of the Express Yourself
program is to deliver our Radisson “Yes I Can” warm and engaging service
culture and 100 percent Guest Satisfaction to every guest on every stay.”