Opodo has unveiled its exciting new-look hotel service, with unique features designed to make it even easier for customers to find and book hotel accommodation on the Opodo sites.The innovative hotels homepage allows customers to search the database of up to 35,000 hotels by choosing a specific destination or hotel name, whilst the new interactive map feature enables customers to pinpoint a hotel’s exact location. For customers wishing to refine their search even further there is a wide range of optional preferences from which to choose.
A key part of the new service is the launch of the ‘Opodo Special’ - a selection of individually handpicked hotels in key cities and resorts around the world. Opodo has partnered with a select range of ‘best in class’ niche hotels (from two to five star) who offer preferential Opodo rates, and who in return are given priority within their category in each city.
John Ryan, Director of Hotels for Opodo commented, ” This is the first phase of our new hotels strategy and we have been delighted with the positive response we have received from hotels wishing to partner with us and become a member of the ‘Opodo Preferred’ offering. We now have several hundred hotels signed up and many more come onboard every day. We will be further developing our hotels service over the next 6 to 12 months to incorporate a range of new products and suppliers.
“Much has been written about the issues of hoteliers working with third party online sites. Opodo is committed to working with our partner hotels in a supplier friendly way, allowing them to manage their yields, inventory and pricing under any one of the four rate categories (retail, wholesale, merchant or opaque), the calendar year round. Hotels are conscious of their cost of distribution and want to work with online retailers who allow them to control their yields, availability and rates in exactly the same way as they would today with the traditional offline channels.
“In this way we look forward to achieving our goal of becoming one of the leading European online travel agencies for accommodation distribution.”