Loose Lipped Luggage Speaks Volumes

31st Aug 2004

When it comes to travelling, do you throw your belongings in a backpack or go for style with a Louis Vuitton valise?  Even when you’re not saying anything your luggage could be speaking out for you, Stansted Express recently discovered in a specially commissioned survey.  It’s not just practicality but personality also comes into play when you’re making your choice of portable wardrobe whether you’re going away for work or play. Psychologist Paul Furey of PEC, studied passengers on the high-speed rail-air link in the height of the holiday season and discovered the following:

1. Co-ordination

Fashion followers and practical packers alike tend to choose their luggage in the same way they choose clothing, selecting the colour, texture and patterning to reflect individual style. Luggage is more than a portable wardrobe, but also provides an external reflection of your personality.

2. Colour

Black (an assertion of power) and blue (reflecting working and service) dominate the luggage market but many passengers were seen to seek out the comforting and domestic resonance of brown or brighter colours, such as yellow, a vibrant reflection of youth but still sought out by all ages.

3. Kids stuff

While it may only contain colouring books and a cuddly toy, children, too, are keen to show their independence by having their own luggage. Being allowed to have luggage which is specifically their responsibility can extend to the choice of design and colour which often results in brightly coloured bags with images of cartoon and toy characters.

4. Hands Off!

Ribbons and tags reveal more than the basic need to identify luggage in the arrivals lounge as the colours used often match the outfit of the travellers. This message can be seen as ‘hands off!’ as well as making it easy to identify.


5. Money

You may expect the richest travellers to go for new designer luggage, an assertion of belonging to an elite set, but old expensive luggage can be a reflection of ‘old money’ and traditional values.

5. Less luggage equals VIP

It has often been said that the less you carry the more important you are. This inverse power law can be applied to briefcases as a smaller briefcase means less paperwork as the owner can delegate such tasks.

Paul Furey explains, ‘For a dedicated rail air link such as Stansted Express, luggage is almost as important as the passenger, whether they are travelling light with one bag or heavily laden with many pieces. We know that luggage often contains belongings which carry either a financial or sentimental value. This survey has revealed more about relationship people have with their luggage and will give Stansted Express customer service employees an increased appreciation of how significant luggage is to their passengers.’


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