Westin’s Heavenly Bed Turns Five

26th Aug 2004

Westin Hotels & Resorts is celebrating the fifth anniversary of its renowned Heavenly Bed and is giving consumers the chance to take home their very own piece of heaven! Beginning Monday, August 30 through September 3rd, Westin is having a heavenly white sale and taking $500 off any Heavenly Bed ensemble purchased at www.westin-hotelsathome.com. Westin is also giving consumers the chance to win their very own Heavenly Bed. Guests who book Westin’s special anniversary package, which includes breakfast for two, late check-out and a room upgrade (rate plan HWPKG), will be automatically entered to win one of five complete Heavenly Bed ensembles. Visit www.westin.com or call (888) 625-5144 for reservations and more information. In addition, guests whose travels take them to a Westin hotel or resort during the week of August 30th will receive a customized, surprise and delight treat - an oversized heavenly white chocolate bar.
Westin’s Heavenly Retail Phenomenon

Since its introduction five years ago, Westin’s Heavenly Bed has attracted the attention of politicians, sports icons and most importantly—guests. Almost 4,000 Heavenly Beds and 30,000 signature pillows have been sold in the past five years, and this year retail sales are estimated to exceed $8 million. As part of the five-yearanniversary festivities, Westin is also introducing a redesigned Westin Heavenly catalogue that offers all of the Heavenly Bed’s accoutrements and other heavenly items including Westin’s Heavenly Robe and signature Heavenly Bath(R) showerheads, curved shower rods and bath amenities. The catalogue is now available in Westin guestrooms worldwide.

“I can’t think of a better way to celebrate the enormous five-year success of the Heavenly Bed,” says Sue Brush, Senior Vice President of Westin Hotels & Resorts. “We are putting our beds on sale, offering special anniversary rates and giving beds away. This is our way of saying thank you to those who helped make the Heavenly Bed such a renowned success.”

For more information on how to purchase Westin’s signature Heavenly Bed please visit www.westin-hotelsathome.com. For information, terms and conditions of special anniversary package, please visit www.westin.com.


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